Design Center

Similar design principles (simplicity, legible fonts, and contrasting colors) hold true for digital billboard designs. Steer clear of solid white backgrounds as they lack the vibrancy seen on vinyl. White, being a blend of colors, can appear dull or murky. Leverage the versatility of digital outdoor advertising by altering your message weekly, daily, or even hourly. Craft a creative strategy that weaves a narrative or imparts various details through multiple design layouts. Seize the dynamic possibilities that digital billboards present.

Color significantly influences the triumph of an advertising campaign. Studies reveal a 38% enhancement in outdoor advertising recall with high color contrast. Opt for colors that exhibit strong contrast in both hue and value. Contrasting colors ensure easy visibility from considerable distances, while low-contrast colors tend to merge and obscure the message’s clarity.

When choosing fonts for outdoor ad designs, prioritize readability from varying distances. Opt for sizable and clear typefaces. Avoid thin strokes or intricate scripts that can hinder legibility. Enhance visibility with proper spacing between letters, words, and lines. Additionally, consider using a mix of upper and lower case characters for improved readability compared to an all-uppercase approach.

Outdoor advertisements thrive on simplicity and clarity. Embrace a single creative concept. Often, billboards, transit, and airport ads guide or inspire actions. Avoid overloading billboards with information. A succinct message yields better outcomes. Given a mobile audience, exposure lasts merely four to five seconds. Thus, be concise, bold, and use seven words or less to convey your message effectively.